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Trust · Security

Your data is yours. We just put it to work.

Isi works with the database you already have. We don't buy or sell data, and we don't train AI models on your information.

How we handle your data

Only your database

Isi works with the data you already have. We don't buy or sell databases.

We don't train on your data

Your information doesn't feed public models. It's yours and it stays with you.

You approve

Nothing runs without your OK. You're always in control.

Law 21,719

Chile's data protection law takes effect on December 1, 2026

From that date, every business that manages a customer database becomes responsible for the processing of that data. Here's what the law brings — and how Isi helps.

  • It creates the Personal Data Protection Agency (APDP), with the power to investigate and fine.
  • Fines of up to 20,000 UTM; for repeat offenses by large companies, up to 2–4% of annual revenue.
  • Small businesses get a cushion: in the first 12 months they may receive a written warning instead of a fine.

How Isi helps you stay compliant

We're getting ready right alongside you: we work only with your database, handle your contacts' data-rights requests from the platform, and give you clarity on what data you store and why.

This is not legal advice. For your specific case, consult your lawyer.

Questions about your data?

Talk to us